Quench it is a chain of soda and snack shops throughout the United States. They were the underdog among other similar brands. Kaboom was hired to create a new brand and website to help them compete.
For the brand, we designed a new logo and Q mark with triple meaning. It's a letter "Q" obviously, but also a drink as well as a cookie. We also chose a color palette that would shift them away from their competitors.
The brand was fully realized with a brand new website design and creation. It was designed to be easy enough to manage by the Quench It! office team and is regularly updated by them using a custom database.
With a new design, Quench It! has built a stellar brand which includes merch, all new buildings with new signage as well as expanding their franchise.
