Ancestry’s digital brand was ready for an update. While incredibly successful with older users, they needed to connect with a younger, newer audience. Kaboom was tapped to make that happen.
Working with the software team, we started with the usual suspects: colors, typography and iconography. But we took this refresh much further with a complete re-do of their mobile apps. We also created a new illustration of the famous Ancestry “shaky leaf” and the core family tree experience.
We conceived and designed Ancestry's new LifeStory experience which tells a person’s story by looking at their records. This has since become an important part of the core Ancestry Family Tree.
This is a small set of the enormous UI library we designed with the software team. We built hundreds of components in a range of sizes for desktop and mobile. They are still being used today.
We redesigned the core experience in their mobile apps, bringing ease-of-use, brighter colors, and more engaging content. Personal storytelling became the heart of the work we did on this project.
